Privacy Notice

Privacy notice for

In compliance with the Federal Law for the Protection of Personal Data in Possession of Private Parties (hereinafter, the “Law“) and based on articles 8, 15, 16, 33 and 36 of the Law, we inform you that Café de Exportación Vía Corta, S.A. de C.V. (hereinafter “Café de Exportación Vía Corta“) informs you that Café de Exportación Vía Corta is responsible for collecting your personal data, as well as for the use and protection of such data.

The Privacy Notice is part of’s Terms of Use.


Café de Exportación Vía Corta, S.A. de C.V. a company located at Pacífico 330 B9, Colonia El Rosedal, Alcaldía Coyoacán, 04330, Mexico City, phone number 5512512763.

The protection of personal data is the responsibility of our administration area in charge of Mr. Javier Cruz ( located at the same address.

One of the main priorities of Café de Exportación Vía Corta is to respect the privacy of its users and to keep safe the information and personal data it collects.

Your personal information will be used to provide the services and products you have requested, inform you about changes in them and evaluate the quality of service we provide. For the purposes mentioned above, we need to obtain personal data that site users voluntarily capture in our capture forms.


In Café de Exportación Vía Corta we collect information from several areas of our web sites. For each of these sites, the information requested is different and is stored in separate and independent databases.

The information must be truthful and complete. The user will be responsible at all times for the data provided and in no case will Café de Exportación Vía Corta be responsible for them.

Information requested from the user at may include:

  • Email account
  • Full name
  • Name of the person who can pick up the order in case the holder is not present
  • Phone number
  • Address
  • Street
  • City
  • State
  • Postal code
  • Country

Your personal data will be treated based on the principles of legality, consent, information, quality, purpose, loyalty, proportionality and responsibility in terms of the applicable legislation.

Café de Exportación Vía Corta will maintain the confidentiality of your personal data by establishing and maintaining effective administrative, technical and physical security measures to prevent its damage, loss, alteration, destruction, use, access or improper disclosure.

In the case of sites where the user wishes to make an online purchase of our products, the system connects directly to a secure credit card transaction site (such as Paypal or similar) where you will be asked for:

  • Credit card information
  • Delivery information
  • Billing information

These data are not stored in our site or in any of our databases, since they are captured by users directly in the form of the company that makes the electronic transaction for payment.


Some of our sites may use tools such as cookies, web beacons or similar which are small pieces of information that are sent by the Web site to your browser and stored on your computer’s hard drive and are used to determine your preferences when you connect to services on our sites, as well as to track certain behaviors or activities carried out by you within our sites.

In some sections of our site, we require the user to have cookies enabled, as some of the functionalities require them to work. Cookies allow us to: a) recognize you when you enter our sites and offer you a personalized experience, b) know the personal settings of the site specified by you, for example, cookies allow us to detect the bandwidth you have selected when you enter the home page of our sites, so that we know what kind of information is advisable to download, c) calculate the size of our audience and measure some traffic parameters, since each browser that accesses our sites acquires a cookie that is used to determine the frequency of use and the sections of the sites visited, thus reflecting your habits and preferences, information that is useful for us to improve the content, headlines and promotions for users. Cookies also help us to track some activities, for example, in some of the surveys we launch online, we may use cookies to detect if the user has already filled out the survey and avoid displaying it again, in case he/she has done so. However, cookies will allow you to take advantage of the most beneficial features we offer, so we recommend that you leave them enabled.

The use of cookies will not be used to identify users, except in cases where possible fraudulent activities are being investigated.


The requested information allows our company to contact users when necessary, as well as to complete the necessary data to provide them with restricted access to certain sections of information on our sites. In the cases of sites where we make online sales, some of this data allows us to identify the user/buyer in order to send their data to the entity that processes the payment, such as a national bank or an online payment service, such as Paypal.

We will always use the information obtained to:

  • Provide an efficient service
  • Inform about new products or services that are related to the one contracted or acquired by the client.
  • Comply with obligations contracted with our clients
  • Inform about changes in our products or services
  • Provide a better service to the user.
  • Process electronic payment requests


In our program of notification of promotions, offers and services through e-mail, only Café de Exportación Vía Corta has access to the information collected, which is not shared with any entity external to the company. When we send promotional messages by e-mail, they will only be sent to you and to those contacts registered for such purpose, this indication can be modified at any time. In the e-mails sent, we may include offers from third parties that are our business partners.

In the case of the use of cookies, the “help” button on the toolbar of most browsers will tell you how to avoid accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable all cookies.


The personal data provided by the user will be part of a file containing his/her profile. The user can access or modify his/her profile at any time by using his/her user/member number or by sending an email to

Furthermore, you may notify us of the cancellation of the processing of information and the cancellation or modification of the data provided by you, by the same electronic means or by calling 5512512763.

In accordance with the provisions of the Law, Café de Exportación Vía Corta has a term of twenty business days, counted from the date on which the request was received, to communicate the determination adopted and, in case it is appropriate, Café de Exportación Vía Corta must make it effective within the fifteen business days following the date on which it has communicated the answer. The aforementioned terms may be extended once for an equal period, provided that the circumstances of the case so justify. The obligation of access to information shall be deemed fulfilled when the personal data is made available by means of simple copies or electronic documents.

The user is requested to update their data every time they are modified, as this will allow us to provide a more personalized service.


Except as provided in this Notice, we undertake not to transfer your personal information to third parties, except for the exceptions provided in Article 37 of the Law, as well as to carry out this transfer under the terms set forth in the applicable regulations.

Café de Exportación Vía Corta only transfers information with payment processing companies such as banks or independent processors such as Paypal, and only does so in sites that have an option for online purchase and under the security standards established by financial institutions. The security and confidentiality of the data that users provide when contracting a service or purchasing a product online will be protected by a secure server under the Secure Socket Layer (SSL) protocol, so that the data sent will be transmitted encrypted to ensure their safekeeping.

To verify that you are in a protected environment, make sure that an “S” appears in the navigation bar. Example: httpS://.

However, and in spite of having every day more secure tools, the protection of the data sent through the Internet cannot be guaranteed 100%; therefore, once received, every effort will be made to safeguard the information.

In sites that do not include an online payment option for any service, there is no such transfer of information.


We reserve the right to make changes or updates to this privacy notice at any time, in order to comply with new legislation or jurisprudence, internal policies, new requirements for the provision or offering of our services or products and market practices.

These modifications will be available to the public through this page of our website ( ), in the “Privacy” section.

The date of the last update to this privacy notice: November 22, 2020.


This Confidentiality / Privacy statement is subject to the terms and conditions of all the websites of Café de Exportación Vía Corta described above, which constitutes a legal agreement between the user and Café de Exportación Vía Corta.

If the user uses the services in any of the sites of Café de Exportación Vía Corta, it means that he/she has read, understood and agreed with the above terms. If the user does not agree with them, he/she should not provide any personal information or use the services of the sites of Café de Exportación Vía Corta.